mae44 Privacy Policy

1. Introduction

This Privacy Policy ("Policy") is issued by mae44 ("mae44", "we", "us", "our") and applies to all personal data collected through the mae44 online casino and sports betting platform accessible at mae44.vu, as well as through any associated mobile interfaces, communications, and customer support channels.

Mae44 operates under international online gaming licensing and is committed to handling personal data of Malaysian players responsibly, transparently, and in accordance with applicable data protection laws and internationally recognised privacy standards. This Policy should be read in conjunction with the mae44 Terms & Conditions.

By registering an account with mae44, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. Where consent is the legal basis for a particular processing activity, you may withdraw your consent at any time by contacting our support team, though this may affect your ability to use certain features of the platform.

2. Personal Data We Collect

Mae44 collects personal data through direct interactions (registration, verification, support), automated technical means (cookies, log files), and from third-party service providers (payment processors, KYC verification providers). The categories of data collected include:

Mae44 does not collect sensitive personal data (as that term is defined under applicable data protection legislation) except where strictly necessary for age verification or responsible gaming compliance purposes.

3. How Mae44 Uses Your Data

Mae44 processes personal data for the following purposes:

• Account Management: Creating and maintaining your mae44 account, authenticating logins, processing account updates, and managing your account security preferences including two-factor authentication.
• Payment Processing: Facilitating deposits via Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and other supported Malaysian payment methods; processing withdrawal requests; maintaining transaction records for financial compliance.
• Identity Verification (KYC): Verifying your identity and age as required under our licensing obligations. Age verification is mandatory — mae44 is strictly an 21+ platform.
• Service Delivery: Providing access to casino games, live dealer tables, sportsbook markets (including EPL, Malaysia Super League, UFC), and other platform features.
• Fraud Prevention & Security: Detecting and preventing fraudulent activity, money laundering, account takeovers, and other security threats through automated monitoring and manual review.
• Responsible Gaming: Monitoring gambling patterns to identify potential problem gambling behaviours; enforcing self-exclusion and deposit limits; fulfilling our responsible gaming obligations.
• Personalisation: Tailoring game recommendations, promotions, and communications to your playing preferences and history where you have consented to receive such personalised content.
• Marketing Communications: Sending promotional emails, SMS notifications, and platform notifications about bonuses and offers — only where you have opted in to receive such communications.
• Legal Compliance: Meeting our obligations under applicable gaming regulations, anti-money laundering laws, and other legal requirements.
• Analytics & Platform Improvement: Analysing aggregated usage data to improve platform performance, identify technical issues, and develop new features.

4. Legal Basis for Processing

Mae44 processes personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil our contractual obligations to you under the Terms & Conditions — including account management, payment processing, and game delivery.
• Legal Obligation: Processing required to comply with applicable laws including anti-money laundering regulations, gaming licence conditions, and age verification requirements.
• Legitimate Interests: Processing conducted for fraud prevention, platform security, responsible gaming monitoring, and internal analytics — where these interests are not overridden by your privacy rights.
• Consent: Processing for marketing communications and personalisation — which you may withdraw at any time through your account settings or by contacting support.

5. Data Sharing & Disclosure

Mae44 may share your personal data with the following categories of recipients:

• Payment Processors: Malaysian e-wallet providers (Touch 'n Go, Boost, GrabPay), banking partners (DuitNow, FPX), and cryptocurrency processors — solely to facilitate transactions.
• KYC/Identity Verification Providers: Third-party identity verification services used to confirm player age and identity as required by our licensing obligations.
• Game Studio Partners: Licensed game providers may receive session-level data required to deliver gameplay — no personally identifiable information is shared with game studios beyond what is technically necessary.
• Regulatory & Law Enforcement Authorities: Where required by law, court order, or gaming licence condition, mae44 will disclose personal data to relevant authorities. Mae44 will comply with all lawful requests.
• Professional Advisers: Legal, compliance, and financial advisers bound by confidentiality obligations — only where strictly necessary for a specific matter.
• Successor Entities: In the event of a business acquisition, merger, or restructuring, personal data may be transferred to a successor entity subject to equivalent privacy protections.

6. Cookies & Tracking Technologies

Mae44 uses cookies and similar tracking technologies to operate the platform effectively and to improve your experience. The categories of cookies deployed include:

• Strictly Necessary Cookies: Required for the platform to function — session authentication, security tokens, load balancing. These cannot be disabled.
• Functional Cookies: Remember your preferences such as language settings, game lobby layout, and responsible gaming limit configurations.
• Analytics Cookies: Collect aggregated data about platform usage patterns to help mae44 understand how players navigate the site and identify areas for improvement. No personally identifiable information is included in analytics reports.
• Marketing Cookies: Used where you have consented to receive personalised promotional content. You may opt out of marketing cookies through your browser settings or account preferences.

Most modern browsers allow you to manage your cookie preferences. Disabling strictly necessary cookies will impair your ability to use the mae44 platform.

7. Data Retention

Mae44 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following retention considerations:

• Active Accounts: All account data is retained for the duration of the account relationship.
• Closed Accounts: Following account closure, mae44 retains transaction records, KYC documentation, and account history for a minimum of five (5) years in compliance with anti-money laundering regulations and gaming licence requirements. This period may be extended where required by law or where records are subject to ongoing legal proceedings.
• Marketing Data: Marketing preferences and communications history are retained until you withdraw consent or request deletion, after which they are purged from active systems within 30 days.
• Technical and Log Data: Server logs and technical data are retained for up to 12 months for security and fraud prevention purposes.

Upon expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with mae44's data disposal procedures.

8. Data Security

Mae44 implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the mae44 platform;
• Encryption of sensitive data fields (including financial identifiers and authentication credentials) at rest;
• Role-based access controls restricting internal access to personal data on a need-to-know basis;
• Regular security audits and penetration testing of platform infrastructure;
• Multi-factor authentication requirements for internal administrative access to data systems;
• Incident response procedures for detecting, containing, and reporting data security incidents.

While mae44 takes all reasonable precautions, no internet-based system can be guaranteed to be completely secure. You are responsible for maintaining the security of your own account credentials. Report any suspected breach or unauthorised access to mae44 support immediately.

9. Your Data Rights

Subject to applicable law and our legitimate operational requirements, you have the following rights regarding your personal data held by mae44:

• Right of Access: You may request a copy of the personal data mae44 holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data where mae44 has no continuing legal basis for retention. Note that deletion requests cannot override mandatory retention obligations under gaming regulations or AML law.
• Right to Restriction: You may request that mae44 restrict the processing of your personal data in certain circumstances.
• Right to Object: You may object to processing based on legitimate interests, including profiling for marketing purposes.
• Right to Data Portability: Where technically feasible, you may request a structured, machine-readable export of your personal data.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal.

To exercise any of these rights, contact mae44 support via live chat or email at [email protected]. Mae44 will respond to verified requests within 30 days. Identity verification may be required before processing a data rights request.

10. Third-Party Services

The mae44 platform integrates third-party services including licensed game studios, payment processors, and analytics providers. Where these third parties process personal data on behalf of mae44, they do so as data processors under written data processing agreements that require them to implement appropriate security measures and process data only in accordance with mae44's instructions.

Mae44 is not responsible for the privacy practices of third-party websites that may be referenced in communications or accessible through links within the platform. This Policy applies solely to data processed by mae44 in connection with the mae44 platform.

11. Children & Minors

If you believe that a minor has registered an account with mae44, please notify our support team immediately at [email protected] or via live chat so that the matter can be investigated and resolved without delay.

12. Amendments to This Policy

Mae44 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, regulatory requirements, or platform features. When material changes are made, mae44 will notify registered players via their registered email address or through a notification displayed upon login. The "Last Updated" date at the top of this page indicates the date of the most recent revision.

Your continued use of the mae44 platform following notification of any amendments constitutes acceptance of the updated Policy. If you do not agree with the revised Policy, you should cease using the platform and may request account closure by contacting support.

13. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by mae44, please contact us through:

• Live Chat: Available 24/7 on the mae44 platform.
• Email: [email protected]

Mae44 aims to acknowledge all data-related enquiries within 48 hours and to resolve formal data rights requests within 30 days of identity verification.